Notice anything different regarding your mac cheese recently?
No? Don't be concerned, nobody did either.
Kraft Heinz removed artificial preservatives, flavors and dyes from the mac cheese recipe in December. To help keep its yellow-orange glow, Kraft exchanged artificial food colors, including yellow 5 and yellow 6, for natural spices like paprika, annatto and turmeric.
The brand new mac cheese also does not use artificial preservatives. (It maintains natural preservatives, however, including 720 mg of sodium per serving -- 1,710 mg per box, that is 72% of the daily suggested salt intake.)
The organization has offered greater than 50 million boxes from the new mac cheese to date.
Kraft launched an advertising and marketing campaign Monday, starring former "Daily Show" and "Late Late Show" host Craig Kilborn. The organization is looking it "the earth's largest blind taste test."
"Once we considered altering the components in our classic Blue Box, we accomplished it knowing we'd to keep our legendary look, taste and texture," stated Greg Guidotti, Kraft Heinz's v . p . of meals, inside a statement. "We'd invite Americans to test our new recipe, however they probably curently have.Inch
The brand new boxes observe that Kraft Macaroni Cheese maintains "the flavour you like,Inch though it altered the recipe.
Kraft stated the modification came after talking with parents who wanted improved diet and much easier ingredients. The modification was initially announced in April 2015.
The organization stated it labored diligently since that time to make sure that the recipe change did not change up the mac cheese's flavor.
Kraft ( KHC ) also reduced the quantity of saturated fats in the Mac Cheese "Shapes" boxes, and contains "taken steps to incorporateInch more whole grain products in the pasta without compromising flavor. Kraft already required the fake coloring from the character macaroni, like its SpongeBob, The Exorcist and Teenage Mutant Ninja Turtles shapes.
The mac cheese recipe change may be the latest inside a lengthy type of junk foods and junk food chains which have eliminated artificial ingredients. Hershey's. Pizza Hut, Wendy's. General Mills. Subway. Panera, and many more have stripped out artificial preservatives, flavors and colours.
That does not make sure they are healthier -- the only real distinction between artificial and natural flavors is the fact that natural flavors originated from a particular listing of plants and proteins. Both of them are heavily processed, built in laboratories and by no means resemble any naturally sourced food.
CNNMoney (New You are able to) First printed March 8, 2016: 9:20 AM ET