The Cheesecake Shop
start up business simple
by The Cheesecake Shop. last updated 25/03/2015
The Cheesecake Shop’s easy systems and lucrative business design attract youthful immigrants
The thought of ‘try before you purchase’ is usually a good one, however it’s not necessarily possible whenever you’re buying a business. For Mary Chang, though, employed in The Cheesecake Shop gave her all of the confidence she and husband Josh required to purchase a franchise that belongs to them, and also to recommend it to buddies, too.
Mary found Nz from China being an worldwide student seven years back. ‘I had been searching for work and located employment in the Cheesecake Shop in Northcross, Auckland. I discovered it had become a simple system to function, and so i learned increasingly more determined which i loved making cakes!’
Mary and Josh had already made the decision they wished to buy a company, ‘However it wasn’t easy at that time once we didn’t cash money,’ Mary admits. ‘Then 2 yrs ago The Cheesecake Shop in Takanini came available on the market. It absolutely was a great business before but performance had delivered because the owner wasn't investing in the hrs. That meant it had been offered at a favourable cost, that was wonderful for all of us. I understood from employed in Northcross that if you're good with individuals and also have good staff then your Cheesecake Shop could be a very effective business, therefore we got it.’
The pair’s confidence compensated off. ‘We're now so busy we've one full-time employee, six part-timers and we will need another baker very shortly,’ smiles Mary. ‘The franchise is definitely searching forward so we have new recipes to test constantly. I’m really searching toward the marbled chocolate mudcake.’
And baking doesn’t always mean early starts and late nights. ‘The Cheesecake Shop’s hrs are extremely cost effective for this type of good business,’ Mary explains. ‘Josh and that i split our roles I actually do the decorating and that he will the baking and that i only do 5 days from 8am to 4pm. There exists a newborn so that work well for all of us, so we aspire to have another the coming year, so purchasing a second shop might have to wait some time!’
The Cheesecake Shop began in Sydney in 1994 now has greater than 200 franchised stores throughout Australasia supplying an array of superbly-decorated cheesecakes, mudcakes, tortes and desserts for parties and special events. As Mary and Josh have shown, it’s a perfect family-owned business and lots of stores are run by husband-and-wife or parent-and-child teams.
‘The Cheesecake Shop is honored upon creating fresh products baked around the premises, not mass-created and delivered by diesel trucks,’ states Nz manager David Reid. ‘Our bodies is aimed at outstanding individual quality, which continues to be the driving pressure behind a yearly network turnover well over $100 million.
‘Simultaneously, our award-winning system helps make the Cheesecake Shop among the simplest companies to function. We offer three days of totally comprehensive learning Sydney, along with full back-up in your store when you begin. There aren't any huge mall rents or overheads, even though our outlets have less transactions than other retail food companies, there's a comparatively high spend per customer. Coupled with efficient systems, what this means is a franchisee can operate with as couple of as 2 or 3 staff.’
Franchisees need no previous food industry experience, as Mary explains. ‘You don’t have to be a baker to follow along with the simple recipes in the Cheesecake Shop,’ she states. ‘It’s very straightforward and incredibly satisfying you need to simply be considered a bit patient and revel in making people happy.’
As David states. ‘The Cheesecake Shop continues to be making customers happy since 1991 along with a standing joke would be that the customers are measured in “smiles each hour”. As you franchisee stated lately, nobody occasion to exhaust celebrations. Individuals have birthdays each year, and there's no finish towards the occasions where people choose to possess a cake. Combine that ongoing demand with big buying power, low overheads and a straightforward operating-system, and you've got the recipe for an excellent and incredibly lucrative business.’
To determine a brand new outlet from the Cheesecake Shop generally requires applicants to possess equity close to $150,000-$250,000. ‘Potential franchisees require communication skills, customer focus along with a strong desire to achieve business,’ states David, ‘therefore if that seems like you, produce a diamond ring. We've new outlets available and you will find a couple of established stores presently available on the market, and so i’m sure there is something to match you.’
Would Mary and Josh recommend it? ‘Finances,’ Mary laughs. ‘Once the Northcross outlet where I initially labored came available on the market, I convinced our buddies Cheney and Susan to purchase it. They like it too, and therefore are thriving.’
This advertorial is obtained from Franchise Nz magazine Year 23 Issue 4
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These components is Franchise NZ Marketing Limited, Franchise Nz ™ magazine and Franchise Nz Online. While it might be downloaded for private use, no part might be reproduced in all forms whatsoever with no specific written permission from the writer.