Gulf Oil Lubricants India Limited.
Gulf Oil's presence in India is thru Gulf Oil Lubricants India Limited (GOLIL). A condition-of-the-art PLC controlled factory in Silvassa, greater than 350 distributors and also over 50,000 retail counters over the length and breadth of the nation have ensured the Gulf brand in India today enjoys tremendous recall and equity.
Using the insightful understanding and experience with its principal, Gulf Oil Worldwide, together with a vast database of formulations across segments and industries, the organization is in a position to focus on all major applications. GOLIL is really a regular supplier to numerous companies within the automotive, industrial and construction sector and it is goods are approved by just about all major original equipment manufacturers (OEMs).
Gulf in India may be the pioneer from the 'long drain interval' platform and it has several industry firsts to the credit. It's revolutionised the marketplace with introduction of Gulf Superfleet LE Max in the year 2006, that could increase to 36,000 kms between engine oil changes, that was accustomed to an 18,000 kms drain interval. This Year, Gulf Superfleet LE Max was upgraded to provide a drain interval as high as 40,000 kms as well as in 2012, it launched Gulf Superfleet LE Dura Max, India's first and just 80,000 kms drain interval oil, once more departing all competitors far behind. In 2007, Gulf Pride 4T Plus, India's first motorcycle engine oil having a drain interval of 10,000 kms premiered, again a business first.
During the last 5 years, Gulf in India has strongly marketed the company through media advertising and tie-ups with leading IPL teams like Nobleman XI Punjab and Chennai Super Nobleman. This Year, the organization introduced on-board Mahender Singh Dhoni, Captain from the Indian cricket team, as brand ambassador.
To help build Gulf's leadership image among Business to business audiences and establish positioning for endurance which make leaders, the organization ran a really effective small-series on CNN-IBN, where each episode were built with a sports personality along with a corporate leader like a guest to talk about their encounters on their own journey to leadership.
These new initiatives in marketing, along with intensive, exhaustive underneath the line activities to boost distribution achieve, 'influence the influencer' together with contacting increasingly more consumers helps the company grow considerably in share of the market.
Today, Gulf is probably the fastest growing brands within the lubricant industry in India. The company also enjoys the excellence to be within the Top 2 in India both in new generation commercial vehicle engine oils in addition to motorcycle engine oils within the 'bazaar' (market). It's also targeting to improve its presence within the tractor segment with OEM tie-ups. The Organization can also be planning to pay attention to exports to neighbouring countries. Plans are going ahead to grow the immediate production capacities at Silvassa and developing a second manufacturing facility at Chennai within the next 2 yrs.
Enquiries can be created via:
Gulf Oil Lubricants India Limited.
IN Center, 49/50
MIDC Industrial Area
12 th Road, Andheri E
Mumbai ° 400091
Maharashtra, India
Tel: +91-22-66487712
Chandrabhan, Chief Marketing Officer
E-mail: Chandrabhan@gulfoil.co.in
Tel: +91-22-66487777
Fax: +91-22-28248232 / 33
DD: +91-22-66487706
