At Kellogg we feel exceptional breakfasts result in great days. And we’re enthusiastic about helping everybody start every morning off right.
To higher do that, we would have liked to discover what matters for you and just what role breakfast plays within the lives of your family. Therefore we requested. And 14,594 people clarified among the largest surveys ever conducted about breakfast and also the morning mealtime routine.
Questions ranged in the simple, for example, “How frequently would you eat breakfast?” and “What is the ‘go-to’ breakfast for the child?” up to the more complex “What would be the repercussions of missing breakfast?”
With every answer came much deeper understanding of Americans’ attitude regarding their morning habits. Why we eat the food we eat in the morning. Comprehending the barriers that may stop us from enjoying breakfast. And also the ways that we overcome individuals breakfast barriers.
Above all else, we discovered that while most people feel breakfast is essential, a realistic look at hectic mornings causes it to be hard to fit your food in each and every day. Although moms report a wish to determine their children relax each morning and focus on eating breakfast, many children are too busy watching tv, getting their homework done or being prepared for school to do this.
Actually, almost all moms surveyed (89 percent) stated they want their children to consume breakfast time, but 40 % of moms reported their child doesn't eat breakfast daily.
Even though almost all toddlers and preschool-age youngsters are eating breakfast, use of breakfast dips as American children get older 77 percent of youthful children eat breakfast time, however the number falls to 50 % in the centre-school many 36 percent among students.
This trend continues even into their adult years. Over fifty percent (54 %) from the respondents mentioned that they wish to eat breakfast time. But actually, just one-third (34 percent) really make time to consume a breakfast.
What exactly does all of this mean?
By asking these questions, we’re better suited to understand the requirements of your family. And by doing this, we could provide a number of thoughtful, wholesome and scrumptious methods for everybody to understand the strength of breakfast — to taste the potential for every single day.
