Op biernet lees ik dat een reclame van Kronenbourg is verboden.
Former Manchester U . s . player stars in campaign suggesting hop maqui berry farmers are treated like footballers in Alsace. Former Manchester U . s . and France footballer Eric Cantona finds his fame will get him nowhere as he pays a trip to beer brewing country inside a new TV ad for Kronenbourg, using the local hop maqui berry farmers attracting supermodel spouses and dodging the interest from the paparazzi. The ad, featuring Queen's classic track We're the Champions, ends by having an attractive lady asking Cantona if he's a player too. "Obviously. Oui," he states, having a sly look at the camera (world wide web.theguardian.com/media/2013/jan/30/eric-cantona-kronenbourg-ad ).
De Britse commercial waarin voetbal icoon Eric Cantona het bier Kronenbourg 1664 aanprijst is verboden door de ASA (Advertising Standards Authority). Zij vinden dat er in de place misleidend gedrag wordt vertoond (world wide web.biernet.nl/nieuws/commercial-van-kronenbourg-1664-is-verboden ).
De commercial is door de ASA (Advertising Standards Authority) misleidend bevonden door de zin: ''Als u ergens een beter Frans bier kunt vinden, dan eten wij onze baretten op ''. De suggestie dat het om een Frans bier zou gaan, terwijl het het bier in Manchester (Engeland) door Heineken wordt gebrouwen, wordt niet geaccepteerd (world wide web.biernet.nl/nieuws/commercial-van-kronenbourg-1664-is-verboden ).
Volgens Heineken is de commercial bedacht om het bier z'n Franse erfgoed en ingredinten te benadrukken. Ook zeggen ze in een reactie de reclame niet misleidend te vinden, omdat er in kleine letters wordt vermeld: ''In Engeland gebrouwen '' (world wide web.biernet.nl/nieuws/commercial-van-kronenbourg-1664-is-verboden ).
In de reclame hoor ik nergens die beruchte zin ''Als u ergens een beter Frans bier kunt vinden, dan eten wij onze baretten op ''. Ook zie ik niet de suggestie dat het een Frans bier betreft. Er wordt gewezen op Franse hop. De reclame vind ik geweldig omdat er op een ludieke wijze de eer gaat naar de Franse hopboeren. De reactie van Heineken vind ik ook wel grappig, want je zou er een spelletje ´waar is Waldo´ van kunnen maken, vind de zin ''In Engeland gebrouwen '' in de reclame.
Overigens is er wel een reclame te vinden met die zin:
Within the ad the previous France worldwide declared: ‘If you discover a much better tasting French beer, we’ll eat our berets’.
However, possibly a much better example could have been flat caps, with this ‘French’ beer is really made in Manchester through the Nederlander-owned maker, Heineken (world wide web.dailymail.co.united kingdom/sport/football/article-2557528/Banned-U . s .-legend-Cantonas-Kronenbourg-1664-advert-barred-French-beer-made-Manchester.html ). Heineken kocht Brasserie Kronenbourg in 2008 (world wide web.beveragedaily.com/Regulation-Safety/Ooh-Ah-Cantona-s-gone-too-far!-United kingdom-regulator-raps-Kronenbourg-advert ).
Een eerdere campagne this year van Ogilvy Mather voor Kronenbourg 1664 was nog vooral gericht op de smaak, dan de herkomst (popsop.com/2012/09/kronenbourg-1664-focuses-on-taste-in-teh-new-campiagn/ ). Nu gaan ze wel in op de herkomst, maar helaas op een misleidende manier. Het is immers geen Frans bier.
Considering that among the hops accustomed to brew the beer, Strisselspalt, is just grown commercially within the Alsace, Heineken stated they deemed that 1664 could reasonably certainly be a ‘French beer’ due to its heritage and (within the ASA’s words) &"the foundation of their recipe and utilisation of the hop, along with its possession from the yeast type used &"
But upholding the very first complaint (regarding brewing in France), the ASA stated that Kronenbourg 1664 was referred to as a ‘French beer’ even though it was made within the United kingdom. Heineken rapped for misleading consumers &"Although we acknowledged Heineken’s arguments regarding the beer’s heritage and also the French origins from the recipe, we belief that the quality of emphasis within the ad around the reference to France would lead customers to think that the whole brewing and manufacturing process required devote that country the ASA stated today. All the facts proclaiming that the beer was made within the United kingdom was contradicted not clarified through the primary message from the advert. Turning to the point of hops accustomed to produce the beer, the ASA noted it had become only one of many used and stated the emphasis within the ad around the contribution from the French hops was overstated. &"[This] implied the all, or perhaps a significant most of the hops utilized in the brewing process were sourced from France&...[however the Strisselspalt hop]&...didn't constitute a substantial most of total hops utilized in the recipe for that beer. Kronenbourg 1664: 'French by reasonable measur e' Heineken's spokesman told this publication the drink was French by reasonable measure, including brand possession, history, heritage and also the authentic recipe. The maker had not disguised the truth that 1664 is made within the United kingdom. he added, a well known fact clearly communicate on cans, bottles as well as in adverts. The Strisselspalt hop is really a key component, but it's common in brewing to utilize a number of hops to produce the ultimate unique taste of the beer he stated. Heineken was not able to divulge another hops for commercial reasons, he stated, however i know it offers other Noble and Northern Europe hops. Again, we've never claimed or implied that Strisselspalt may be the only hop used, but we're feeling strongly that people will be able to celebrate the key role this particular component plays the spokesman added. Kronenbourg 1664 is a member of Carlsberg after it bought in france they assets of Scottish Newcastle in April 2008.But Heineken United kingdom includes a 50-year license from 2008 to brew, market then sell beer within the United kingdom (world wide web.beveragedaily.com/Regulation-Safety/Ooh-Ah-Cantona-s-gone-too-far!-United kingdom-regulator-raps-Kronenbourg-advert. world wide web.marketingmagazine.co.united kingdom/article/1230831/kronenbourg-1664-ad-banned-emphasising-misleading-french-connection ).
Heineken UK's questionable ad featured in many national newspapers which portrayed a glass of beer plus the words:
"In the country that believes within the lunch (2 . 5) hour"
"In France They are renowned for a lot of things, hastening is not one of these. So naturally a beer from Strasbourg, eastern France, is created rather gradually."
The Advertising Standard Authority contended the 'beer from Strasbourg' portion of the advert implied the whole beer brewing process really required devote France.
Heineken had countered that the purpose of the ad ended up being to highlight the heritage of Kronenbourg 1664 which consumers: "Would separate the provenance of the make of beer, as known within the ad, and the place that the beer was made ." Regardless of this, Heineken United kingdom were made to withdraw the advert inside a move that may send a stark warning with other similar United kingdom based European branded beer makers (world wide web.chinchinjobs.com/news/article/heineken-told-to-drop-kronenbourg-made-in-france-claim-1829 ).
Heineken has been punished through the U.K. Advertising Standards Authority for any fundamental marketing error faking the provenance of their product and, consequently, will discover a major TV and press campaign banned through the ASA beginning on Wednesday. Ogilvy Mather produced the ads, for that Kronenbourg 1664 brand, which play heavily around the beer's French heritage, though it may be made within the U.K. Paper work states, "If you discover a much better tasting French beer, we'll eat our berets ," and claims the French "know a factor or two about taste." On tv, the campaign features French soccer player Eric Cantona, who had been a star of British Premier League Soccer within the 1990s, and it has since ended up an actress. Mr. Cantona, renowned for his philosophical musings, states, "Within Alsace&... the hop maqui berry farmers are&... idolized and admired. Why is this so? They're living legends. "
Like sports stars around the globe, top U.K. soccer players are renowned for attracting glamorous ladies and paparazzi. Within the Kronenbourg 1664 place, Mr. Cantona finds that his sporting fame will get him nowhere, and rather watches the neighborhood hop maqui berry farmers between supermodels and dodging photographers. Through the finish from the commercial, Mr. Cantona is claiming that he's a player. Ogilvy Mather even produced a Twitter take into account his alter ego, @pascalthefarmer, which is not working.
(adage.com/article/creativeness-news/u-k-heineken-campaign-banned-faking-french-heritage/291670/ ).
Both ads feature really small print proclaiming that Kronenbourg 1664 is made within the U.K. however the ASA didn't think it was enough, and ruled the focus on the bond with France would lead customers to think that the whole brewing and manufacturing process required place there.
Heineken contended the beer had French "character" due to the Strisselpalt hops (certainly one of a number of hops utilized in the recipe) which range from Alsace region of France. In the defense, the maker also noticed that the ads do state that Kronenbourg 1664 is made within the U.K.
However the ASA will announce Wednesday a ban around the ads appearing, and warn Heineken U.K. Limited to not imply Kronenbourg 1664 was made in France, or that or the majority of the hops utilized in the recipe were grown there. Kronenbourg was initially made in Strasbourg, now a part of France, in 1664, however the beer has become of Heineken within the U.K. after a number of acquisitions (adage.com/article/creativeness-news/u-k-heineken-campaign-banned-faking-french-heritage/291670/ ).
Er is ook een vervolg op de TVreclame te vinden:
En als in het bier die Franse hop is gebruikt dan is er eigenlijk geen misleiding, toch? In onderstaande reclame wordt het vermeld "Made within the United kingdom using hops which include the Strisselspalt hop of Alsace ".
In de televisiecommercial van de hands van Ogilvy Mather, verwijst ex-voetballer en Frans-Brits stijlicoon Eric Cantona naar de duidelijke Franse afkomst van het pilsener bier "Hier in de Elsas gaan de dingen wat anders dan elders. Boeren worden er behandeld als voetballers. Ze worden bewonderd en aanbeden. En waarom ook niet? Het zijn levende legenden. Zij zijn het die de nobele hop verbouwen die Kronenbourg zijn superieure smaak geeft.’ (world wide web.adformatie.nl/artikel/britse-kronenbourg-1664-reclame-van-de-buis-wegens-misleiding ).
De on-screen tekst benadrukt weliswaar dat het bier gebrouwen wordt in het Verenigd Koninkrijk, maar dat de brouwers hun alpinopet zouden opeten als je een beter smakend Frans bier zou kennen. ‘The French know a factor or two about taste. That’s why Kronenbourg 1664 is definitely made using the aromatic Strisselspalt hop for any Taste Supreme.’
Heineken wierp tegen dat Kronenburg een ‘inherent Frans bier’ is dat sinds de lancering in 1952 is gebrouwen door Brasseries Kronenbourg, dat het bier wordt gebrouwen naar Franse receptuur en dat de ‘Fransheid’ altijd een belangrijk onderdeel uitmaakte van positionering en communicatie nadat Heineken het merk in 2008 overnam.
De herkomst van hop, die kennelijk geheel of gedeeltelijk van buiten Frankrijk afkomstig is, gaf evenwel de doorslag. De Advertising Standards Authority deed de commercial in de ban omdat het oordeelde dat de toelichting via de boodschap deze eerder tegensprak dan verduidelijkte (world wide web.adformatie.nl/artikel/britse-kronenbourg-1664-reclame-van-de-buis-wegens-misleiding ).
Commenting around the TV ad, the ASA mentioned: &"We understood the Strisselspalt hop was just one of many hops accustomed to create Kronenbourg 1664. We belief that the quality of emphasis within the ad around the contribution of French hops towards the beer, such as the statement the hop maqui berry farmers in Alsace " would be the guys who grow the noble hops which make Kronenbourg the flavour supreme. " implied that, or perhaps a significant most of, hops utilized in the brewing process were sourced from France.&"
Heineken stated it had become disappointed using the ruling and mentioned it hasn't made any secret that Kronenbourg 1664 is made within the United kingdom or that Strisselspalt isn't the only hop used. The organization has posted a request to ASA for that ruling to become reconsidered (world wide web.thedrum.com/news/2014/02/11/heineken-united kingdom-banned-using-misleading-kronenbourg-1664-ad ).
Blijkbaar heeft Heineken wel een meer inhoudelijke reactie gegeven dan 'er staat toch dat het in de United kingdom wordt gebrouwen'. De ASA wijst op het feit dat de reclame te veel op de Franse origine leunt, terwijl het bier eigenlijk geen tot weinig Franse invloed krijgt, anders dan de oorsprong en het recept. Het wordt tegenwoordig gebrouwen in Engeland met vrij weinig Franse ingredinten, dus die Franse trots is onterecht.
Nog even terug in de geschiedenis:
A couple of century ago in 1664, a gentleman named Jrme Hatt began a brewery. Using the recently acquired title of Master Maker, Hatt's "Brasserie du Canon " began in Alsace, a place which was considered once German however is incorporated in the eastern region of France (world wide web.beerforum.com/Questionable-Kronenbourg-1664.html ).
Kronenbourg Brewery (Brasseries Kronenbourg) is really a brewery founded in 1664 by Geronimus Hatt in Strasbourg (at that time a totally free Imperial Town of the Holy Roman Empire now France) because the Hatt Brewery. The name originates from the region (Cronenbourg) in which the brewery relocated in 1850. The organization is a member of the Carlsberg Group. The primary brand is Kronenbourg 1664, a 5.5% abv pale lager.
On lower the street around 200 years later, lengthy following the passing of Mr. Hatt, his brewery resided on inside a new town, those of Cronenbourg. This new town was really the namesake of Mr. Hatt's brewery should you alter the first letter from the C to some K. Within this new location, the actual brewers from the 1850's started to make use of Strisselspalt hops which were indigenous to Alsace within their mission to make interesting yet tasty beer. By 1952, an excellent brew was created and named following the founding year from the brewery it had been known as Kronenbourg 1664 (world wide web.beerforum.com/Questionable-Kronenbourg-1664.html ).
Geronimus Hatt, who acquired his Master Brewer's certificate in 1649, began in the Canon Brewery within the Place du Corbeau in Rome. His boy Claude (born November 1665), been successful his father within the exchange 1683. However, the frequent flooding from the River Ill compelled in 1850 moving towards the greater terrain of Cronenbourg, a place of Strasbourg. In 1922, the Hatt Brewery altered its name to Tigre Bock, probably the most well-known make of the Tiger Brewery it had acquired to get the key maker in Alsace. Following world war ii, "Kronenbourg" grew to become the the organization, and started worldwide expansion. In 1970, it had been acquired by industrial group BSN (now Groupe Danone), combined with the Socit Europenne de Brasseries (Kanterbru). In 1986, Kronenbourg merged with Kanterbru. British company Scottish and Newcastle (SN) plc acquired it in 2000. In April, 2008, SN's operations were offered to Heineken and Carlsberg, the second obtaining Kronenbourg (en.wikipedia.org/wiki/Kronenbourg_Brewery ).
This beer, that was also launched in commemoration of Queen Elizabeth II, is really a strong, traditional lager by having an alcohol by amount of 5.9%. It's permitted a extended maturation process before entering the marketplace which provides it an intensive period of time to build up a wealthy aroma full of eco-friendly, leafy hops, floral yeast, and malt. Also contained in the aroma are touches of plum, apricot, and honey. When put, the aroma takes center stage as the glass fills having a golden hued brew bearing a white-colored mind. Upon tasting, light sweetness is adopted by hoppy bitterness. The tastes are fruity and floral.
Three variations of the beer also exist. They're 1664 Brune which is made from three kinds of malt, Fluer de Houblon also is created using Strisselspalt hops of Alsace, and Rhum Spirit which includes a a little rum. Kronenbourg itself originated from 1947 as Tigre Bock beer but was altered to Kronenbourg 1664 in 1952. It's also the state beer from the French Foreign Legion where it had been stored on tap and considered to be consumed through the gallon (world wide web.beerforum.com/Questionable-Kronenbourg-1664.html ).
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