The Pepperidge Farm Company was begun in 1937 by Margaret Rudkin of Fairfield, Connecticut. It's presently a subsidiary from the Campbell Soup Company. The Pepperidge Farm Advertising and Marketing Materials Collection includes brochures and packets associated with marketing incentives, photographs of store displays, proofs, and marketing recipes in the period roughly 1957-1967. Includes photographs of Pepperidge Farm Stuffing and Pepperidge Farm Party Rolls store displays a presentation sign for Pepperidge Farm White-colored Bread color and newspaper proofs for White-colored Bread and Rye Bread in addition to books of prize choices for company marketing offers. Includes a packet of materials detailing the 1966 Advertising and Marketing Program, along with a marketing book of recipes created by Margaret Rudkin. Acquired included in the John W. Hartman Center for Sales, Advertising Marketing History.
Much More About This Collection
Collection Number RL.01012 Title Pepperidge Farm Advertising and Marketing Materials collection Date 1957-1967 and undated Creator Pepperidge Farm, Corporation. Extent .9 Straight line Ft, 20 Products Repository David M. Rubenstein Rare Book & Manuscript Library Language Material in British
The Pepperidge Farm Advertising and Marketing Materials Collection includes brochures and packets associated with marketing incentives, photographs of store displays, proofs, and marketing recipes in the period roughly 1957-1967. Includes photographs of Pepperidge Farm Stuffing and Pepperidge Farm Party Rolls store displays a presentation sign for Pepperidge Farm White-colored Bread color and newspaper proofs for White-colored Bread and Rye Bread in addition to books of prize choices for company marketing offers. Includes a packet of materials detailing the 1966 Advertising and Marketing Program, along with a marketing book of recipes created by Margaret Rudkin.
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Products showed up unfoldered as well as in no particular arrangement. These were foldered by item type and date, and arranged alphabetically by folder title.
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[Identification of item], Pepperidge Farm Advertising and Marketing Materials Collection, David M. Rubenstein Rare Book Manuscript Library, Duke College.
The Pepperidge Farm Company was begun in 1937 by Margaret Rudkin, who resided at her family's farm (known as Pepperidge Farm) in Fairfield, Connecticut. Rudkin's boy endured allergic reactions from preservatives in commercial bread products, so she started baking all-natural breads in her own home kitchen he might securely eat. She moved her operations in the kitchen to her garage, and started selling loaves to niche stores in Manhattan. In 1939, she offered her 500,000th loaf. The year after, she moved operations to some nearby factory, where she could produce 4,000 loaves per week. In 1947, the organization moved again to some large facility in Norwalk, Connecticut, and started selling stuffing and dinner rolls additionally to bread with this point the organization was producing 4,000 bakery each hour.
Throughout the 1950s, the organization started running television commercials, and initiated their Distinctive Cookies products with different recipe Rudkin had purchased in a ecu company. That decade, Rudkin also purchased the Nh frozen pastries company, Black Horse Pastry Company, allowing Pepperidge to market Puff Pastry. In 1961, Pepperidge Farm, Corporation. was acquired through the Campbell Soup Company the year after, the recently-owned company released its popular Fish type of crackers, borrowing the concept from Swiss companies. In 1963, Rudkin released a cook book titled, The Margaret Rudkin Pepperidge Farm Cook book. which grew to become the very first cook book to feature around the New You are able to Occasions Bestseller List. Rudkin upon the market in 1966.
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The Pepperidge Farm Advertising and Marketing Materials Collection was received through the David M. Rubenstein Rare Book Manuscript Library like a purchase in 2003.
Processed by Jessica Wood, April 2010
Encoded by Jessica Wood, April 2010
Accession 2010-0074 is described within this finding aid.
Help guide to the Pepperidge Farm Advertising and Marketing Materials Collection, 1957-1967 and undated
