Recipe To Riches
Television Sufficiently Good To Eat
Recipe To Riches is definitely an innovative series that can take much-loved home recipes from everyday Australians
and turns them into top-selling products in the shops of Woolworths supermarkets.
The 12-part series, screening once per week, will lift the lid around the food we buy and provide viewers a mouthwatering understanding of a recipe's journey from the creator's kitchen, right through to the branding, product
launch, and lastly to supermarket shelves.
Each episode, three budding food entrepreneurs is going to be led, mentored and judged by our experts:
Carman's Fine Foods owner Carolyn Creswell, advertising guru David -Nobby' Nobay and famous chef
Darren Robertson.
The 3 experts assist the contestants fight it to find out if their product can achieve the 19.5 million Australians that go through Woolworths' 900 stores each week.
Each episode features three different contestants who compete inside a particular category for example Man
Food, Desserts or Condiments.
Viewers follows the contestants because they 'batch up" their dishes to find out if their recipe could be created
on the mass scale, then devise a brandname for his or her product inside a brand workshop and make up a affiliate marketing
strategy.
Professionals will be became a member of by Lizzy Ryley, GM of Customer Loyalty Woolworths Supermarkets, to select
the champion. Together, they choose which product has got the best possibility of succeeding on supermarket
shelves, in line with the contestant's performance during batch-up, branding and also the affiliate marketing, as
along with Woolies customer comments.
Each week's champion will see their product in the shops of Woolworths the next day the episode
screens, with viewers across Australia literally in a position to taste caused by the contestant's work the
following day.
Recipe To Riches is really a FremantleMedia Australia production for TEN.
The Way The Competition Works
Each self-contained episode will start with three contestants and finish with one champion, whose product
is going to be offered in the shops of Woolworths supermarkets the next day their episode is screened.
You will find four primary elements to every episode: the Batch Up, the Branding, the merchandise Launch and also the
Ultimate Decision.
Batch Up
The Batch Up Kitchen is how contestants prepare an industrial volume of their recipe to find out if it may
result in the effective transition from dining room table to mass production. They're given enough time to batch
up and therefore are observed and encouraged by Darren Robertson, Carolyn Creswell and David -Nobby' Nobay,
in addition to -kitchen commando' Eddie. Our experts then taste their goods, deliberate on their own massmarket
appeal and choose which two recipe keepers will proceed and which leaves your competition.
Branding
Demystifying the marketing of food, the following stage from the competition sees the 2 remaining
contestants focus on the visual and branding identity of the product within the Brand Workshop.
Nobby will assist them identify their -brand', how you can lure shoppers to purchase their product and just how
their -story' could influence consumers' attachment towards the product. They will use a tale box which contains
mementos, photos and private treasures which are near to a contestant's heart as inspiration. They'll
undertake researching the market, and talk with emblem and packaging design experts to create their brand to existence.
Affiliate Marketing
The 2 contestants launch their goods towards the public inside a affiliate marketing tailor-designed for their recipe.
Using ideas and feedback in the Brand Workshop, they try to capture the interest and enthusiasm
from the public by targeting their key audience. They'll theme the launch, effectively hosting a celebration with
their product because the center piece. The general public will taste test the merchandise and supply feedback on whether
they'd purchase it in a supermarket. Professionals will assess if the launch targets the best audience,
how good the recipe is received and when the branding works.
Ultimate Decision
Lizzy and also the experts provide the contestants feedback on their own products, including that caused by the
Woolworths Physical Kitchen, featuring its several everyday Australians whose tastebuds reflect
the Australian palette.
Professionals and Lizzy discuss the weaknesses and strengths from the final two products, before delivering
their verdict towards the contestants. The contestant considered to achieve the most appealing product might find
their product on Woolworths shelves in the morning.
