Premier Foods / McCann London
Brief: Bisto - an english gravy brand in the centre of family meals for more than a century - was starting to lose its relevance within the busy realm of the current family. How are we able to use our belief in the strength of food to create people together on the bigger scale, to reinstate Bisto's value?
Solution: Our idea was inspired with a simple truth - within the United kingdom, a million seniors choose on the month without talking with anybody. With charitable organization Contact The Seniors, Bisto launched 'Spare Chair Sunday' - a Radio and tv campaign to inspire Birtish families to register to possess a lonely seniors person round for Sunday Lunch.
- Over 5귔 individuals have registered, most groups which have played are searching to really make it a normal occurrence.
- The game arrived at 2.six million adults across the nation and also the charitable organization achieved 63% of their five-year sign-up goal within four several weeks.
- The reason increased beyond our initiative, with lots of more establishing their very own lunches and a few even telling Bisto the campaign advised these to see their older relatives more frequently.
- Spare Chair Sunday led to Bisto achieving its greatest ever 4 w/e brand be part of December at 80.3% as well as supported growing the very best brand by 20% in December.
